What I’ve been up to
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What I’ve been up to

I worked with fearless brands in tech, youth leadership, and economics.
 

Delivering fantastic B2B SaaS Products and experiences

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2020-2022, Skoach, Remote
Chatbot Product Designer
  • Built +100 chat flows of evidence-based content to improve our clients’ team experience via weekly on-the-job tips.
  • Searched and implemented new ways to improve the UX to increase weekly/monthly user activity rate. Got to learn how to ask proper questions 👀
  • Influenced the product roadmap and weekly sprints to design a relevant product based on user feedback and internal usage.
  • Implemented the company’s website on Webflow. And fell in love with the tool 💜
Mastered skills: Webflow, Prioritization, UX, Product Analytics, Content Writing
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2017-2020, Unbabel, Lisbon
Marketing Project Manager
  • Launch Unbabel’s Customer-Centric Conference. Ask me how it went, I have a funny story 🤪
  • Managed 40+ events globally that created a potential $2M ARR.
  • Worked with 3 designers as the buffer between the business teams and those who create art. I was the messenger. I was the guardian of quality 💂🏽
  • Led the relationship and workflows with several agencies: events, local PR, global PR, merchandising, and others.
Mastered skills: Project Management, Documentation, Digital Marketing, External Communications, and PR
 
“I worked on multiple events and campaigns with Mariana at Unbabel, her energy, and human-first approach were always a pleasure for internal colleagues and external partners. Mariana was a critical part of the Unbabel family as we grew to a true enterprise-centric scale-up.”
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Edmund Ovington, GM NA at MemeSource
Former indirect manager
“Mariana is an absolute superstar! She always delivers above and beyond with the ability to simplify complex tasks and at the same time manage multiple projects with ease, I have no idea how she does it. She’s passionate and yet calm, fearless yet incredibly patient, and knowledgeable yet personable.”
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Zuzana Madarova, Director of CX at Unbabel
Former colleague
 
 

 

Before tech, I used to be changing the world 🥲

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2016-2017, Asian Development Bank, Manila
Marketing Manager for Youth for Asia
  • Reported directly to the Head of NGOs and Civil Society. He was the GOAT 😍
  • Built the Global Goals school curriculum for youth aged 15-25 years old
  • Designed marketing strategies to increase youth contribution to the development sector
  • Spearheaded the communications of the 5th Asian Youth Forum in Japan
  • Delivered workshops about the Global Goals in the Philippines, South Korea, and Nepal. #LOVEMYJOB 💜
  • An active member of a 15-people team from everywhere
Mastered skills: Public Speaking, Digital Communication, Course Development
 
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2011-2016, AIESEC, Lisbon, and Madrid
Country Head, Digital UX & Marketing
  • Lead the organization’s digital transformation (60% growth)
  • Managed remotely 8 strategy executors to generate leads and increase business opportunities, and OKRs progress
  • Spearheaded B2C product marketing campaigns for youth
  • Attended AIESEC's International Congress in India. It changed my life, really! 🇮🇳
  • Guided the live streaming strategy of AIESEC's International Congress in Morocco. And became vegan here 🌱
Mastered skills: Effective presentations and documentation, Empowering Communication, OKRs progress, Coaching
 
Country Head, Business Development
  • Reshaping business development to unleash youth leadership development.
  • Led strategic sales and alliances to ensure the financial sustainability of the entity (4 new financial partnerships)
  • Managed accounts such as EF, P&G, CGD, EDP, Jerónimo Martins, and Unilever (Europe)
  • Coordinated the biggest national youth leadership event (Leadership Tournament) — +880 participants, 150% growth
  • Designed and delivered Europe's Youth Speak Forum for 275 European delegates
Mastered skills: Sales, Account Management, Event Management & Marketing
 
“Mariana stands out for being an innovative, creative, and driven team player. With her analytical and strategic approach together with her resilience, Mariana managed to evolve the digital strategy of AIESEC in Spain. Her capacity to capitalize on external trends and adapt them to the internal structure of the organization has brought AIESEC and our team a much more grounded approach.”
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Ivan Enrique, Product Owner at ING
Former manager
“Mariana is one of the most team-oriented persons I've worked with — she was always pushing and cheering up the team. She was able to learn the BD area in a record timeframe and develop strong processes that enabled organizational growth. No matter the size of the challenge, Mariana will always work hard and be proactive to make sure she delivers a good result.
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Ana Passaporte, Area Supervisor at Philip Morris
Former colleague
 
 
 
 
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